How many Reels did you watch this month? 📸 🎥 🎬
Reels are Instagram’s popular offering to create and discover short entertaining videos on the app. Reels can be shared with followers and with a public account, they can be made available to the global Instagram community through a new space in “Explore”, allowing anyone to become a creator on the platform.
Let's assume it is September 2020 and Instagram has just launched Reels for the first time. You are the new PM for Reels.
Think about the goal for Reels. What will mark the success of Reels?
Engagement on the platform among Gen Z
Increase usage and Engagement time |
What are the key metrics you will monitor to check the performance of Reels?
Acquisition
Retention
Engagement |
Your engineering counterpart approaches you to check if there are any system-level metrics you would like to track. How would you respond?
I would like to track latency the time it takes data to transfer and server costs to store the data. |
